We at Style Design believe that personal style should enhance and reflect the very essence of who you are – your personal brand. Our calling is to be more than wardrobe consultants; we’re personal stylists who focus on your unique style.

AMY B. Nelson - President

Commitment to style comes in many different forms. Some have it innately — it is part of the very essence of who they are. Style Design seeks to help develop and define our own sense of personal style and how we incorporate it into our everyday life. Amy was born and raised in Hong Kong, New York City and the Berkshire Mountains of Massachusetts, Amy has taken the varied tapestries of these cultures and developed her own individual approach to style design.This approach is defined by her philosophy – which is to educate, enhance and empower her clients to look their best.
Amy’s own sense of style is a combination of experience and exposure to some of the world’s most respected fashion icons. She has used her experiences to create a blended approach to teaching her clients to develop their own unique and very personal sense of themselves and their visual brand. Amy uses this special skill to create wardrobes that go from civic meeting to conference room.
She has also translated this approach to a series of seminars and corporate consultation; designed for internal and external customer marketing, brand development, employee enrichment and enhancing one’s personal and corporate image. Additionally, Amy has written numerous articles on fashion, as she was a featured as a regular contributor for InTown Paper, as well as highlighted in Atlanta Woman magazine, The Atlantan and Buckhaven Magazine. Amy continues to advise her clients and constituents by doing style chats at Saks and Neiman Marcus as well as radio interviews for Georgia Public Broadcasting.
Amy launched her career in 1987 in New York City working for the fashion legend Chanel, Inc. in their accessories division, managing and overseeing the businesses of such clients as the Chanel Boutiques, Bergdorf Goodman, I. Magnin, and Neiman Marcus and many other specialty stores across the country. Moving on from Chanel, Amy became the National Account Executive for Paloma Picasso for Lopez-Cambil, where she managed the couture accessories business and helped launch Ms. Picasso’s second accessory line, By Paloma. At both Chanel and Paloma Picasso, Amy conducted seminars and presentation on a variety of topics including sales techniques, collection education and client development to retail executives and sales personnel. In 1992, Amy launched Saks Fifth Avenue’s exclusive personal shopping service in Atlanta. As Director of the Fifth Avenue Club, she grew the business to be the fourth out of 55 stores in sales. Traveling regularly to New York to assist with buying and selecting fine jewelry, ready to wear and accessories for the club’s clientele, Amy grew the business to 250 personal shopping clients. In 2000, following the birth of her second child, Amy left Saks to launch Amy B. Nelson/Style Design. Her clientele includes some of Atlanta’s most prominent citizens as well as clients and corporations all along the East Coast. Her numerous business relationships over her 25 years in the fashion business, include custom jewelers, designers, and stores all over the country. This enables Amy to focus on her mission, which is to ensure that everyone from corporations to senior executives to civic leaders have the tools to nurture and develop their style.
Amy B. Nelson has two children, Katie and Teddy. She graduated from Skidmore College in Saratoga Springs, New York with a BA in Business and Economics in 1987. She danced for five years with the Joffery Ballet Scholarship Program in New York City and professionally with the Berkshire Ballet. Her charitable work includes The Museum of Design Atlanta, Atlanta Ballet, Angels on Earth, Cancer Wellness at Piedmont Hospital, The High Museum, Pace Academy and Woodward Academy.

Jana Young - Client Services

Jana Young has been interested in fashion ever since she was little–sketching dresses and sewing bags for her friends and family. Her love for fashion led her to an internship with Annie Griffin of the Annie Griffin Collection, and she soon there after started studying Fabric Design at the University of Georgia. Jana had the opportunity to spend the summer in NYC interning for established designer Carolina Herrera. Jana also interned for a semester at Hable Construction, a design Hub in Athens Georgia. After graduation, Jana joined Kit and Ace, a technical cashmere collection based in Vancouver, where she helped launch the first store in Atlanta.
Jana had the experience of hearing Amy Nelson and the Style Design Team speak in a seminar at UGA in 2015. Jana’s education in fabric design has molded her taste in editing her own wardrobe. She believes that you have to dress for your body type and getting into the fitting room before adding it to your closet. She supports that fashion is one of the best expressions of art- that’s constantly being challenged to be original. With these explorations, we are given more options to style ourselves in a way that best represents our personalities. Jana joined the Style Design Team in February of 2016 as a Style Assistant.
Jana Young is an Atlanta native. She went to the Lovett School and attended the University of Georgia where she graduated in 2015 with a BFA in Fabric Design. She enjoys painting, Rock and Roll, Pilates and being with friends and family.